Case study: brandsExclusive

Lars Groeger

Case study: brandsExclusive

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Strategy
Subtitle of host publication	theory and practice
Editors	Stewart R. Clegg, Jochen Schweitzer, Andrea Whittle, Christos Pitelis
Place of Publication	London
Publisher	SAGE Publications
Chapter	2
Pages	71-78
Number of pages	8
Edition	2nd
ISBN (Electronic)	9781446298458
ISBN (Print)	9781446298282, 9781446298299
Publication status	Published - 2017

Bibliographical note

Firstly published as: Groeger, L. (2011). “Competitive Positioning in the Australian online fashion Industry: The case of Brands Exclusive”, in Carter, C., Clegg, S., Kornberger, M. and Schweitzer, J (Eds.), Strategic Management: Theory and Practice (pp. 78-82). Sage, London.

Cite this

@inbook{0d46c372deeb46da8df1b374a5b7adc8,

title = "Case study: brandsExclusive",

author = "Lars Groeger",

note = "Firstly published as: Groeger, L. (2011). “Competitive Positioning in the Australian online fashion Industry: The case of Brands Exclusive”, in Carter, C., Clegg, S., Kornberger, M. and Schweitzer, J (Eds.), Strategic Management: Theory and Practice (pp. 78-82). Sage, London. ",

year = "2017",

language = "English",

isbn = "9781446298282",

pages = "71--78",

editor = "Clegg, {Stewart R.} and Schweitzer, {Jochen } and Whittle, { Andrea } and { Pitelis }, Christos",

booktitle = "Strategy",

publisher = "SAGE Publications",

address = "United Kingdom",

edition = "2nd",

}

TY - CHAP

T1 - Case study

T2 - brandsExclusive

AU - Groeger, Lars

N1 - Firstly published as: Groeger, L. (2011). “Competitive Positioning in the Australian online fashion Industry: The case of Brands Exclusive”, in Carter, C., Clegg, S., Kornberger, M. and Schweitzer, J (Eds.), Strategic Management: Theory and Practice (pp. 78-82). Sage, London.

PY - 2017

Y1 - 2017

M3 - Chapter

SN - 9781446298282

SN - 9781446298299

SP - 71

EP - 78

BT - Strategy

A2 - Clegg, Stewart R.

A2 - Schweitzer, Jochen

A2 - Whittle, Andrea

A2 - Pitelis , Christos

PB - SAGE Publications

CY - London

ER -