Abstract
This study of category attractiveness for organic private label SKUs aims to test whether findings from conventional supermarkets extend to the context of organic retailing. It also presents a pioneering test of the effects of competition between retail formats and the likelihood of PL presence. It analyses store level cross category data from an independent organic retailer in Australia and field data for competitor information. The results show that organic private label SKUs are more likely to be present in sub categories with relatively greater sales and when supermarket competition exists.
| Original language | English |
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| Title of host publication | Australia and New Zealan Marketing Academy Conference 2008 |
| Subtitle of host publication | Marketing: Shifting the Focus from Mainstream to Offbeat |
| Publisher | Australia & New Zealand Marketing Academy |
| Number of pages | 7 |
| Publication status | Published - 2008 |
| Externally published | Yes |
| Event | Australian and New Zealand Marketing Academy Conference (2008) - Sydney Duration: 1 Dec 2008 → 3 Dec 2008 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2008) |
|---|---|
| City | Sydney |
| Period | 1/12/08 → 3/12/08 |