Category attractiveness for organic private label SKUs

LayPeng Tan, Jack Cadeaux

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This study of category attractiveness for organic private label SKUs aims to test whether findings from conventional supermarkets extend to the context of organic retailing. It also presents a pioneering test of the effects of competition between retail formats and the likelihood of PL presence. It analyses store level cross category data from an independent organic retailer in Australia and field data for competitor information. The results show that organic private label SKUs are more likely to be present in sub categories with relatively greater sales and when supermarket competition exists.
Original languageEnglish
Title of host publicationAustralia and New Zealan Marketing Academy Conference 2008
Subtitle of host publicationMarketing: Shifting the Focus from Mainstream to Offbeat
PublisherAustralia & New Zealand Marketing Academy
Number of pages7
Publication statusPublished - 2008
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (2008) - Sydney
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2008)
CitySydney
Period1/12/083/12/08

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