Category potential, national brand competition, and private label share in the Australian grocery industry

Lay Peng Tan, Jack Cadeaux

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of ANZMAC 2005 Conference, Fremantle, Western Australia
Publication statusPublished - 2005
Externally publishedYes

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