Causes of franchisee failure: an analysis of franchisor and franchisee perspectives

L. Frazer; Hume F. Winzar

Causes of franchisee failure: an analysis of franchisor and franchisee perspectives

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment
Editors	Jeffrey E. Lewin
Place of Publication	Perth
Publisher	Academy of Marketing Science
Volume	XI
ISBN (Print)	0939783061
Publication status	Published - 2003
Externally published	Yes
Event	Academy of Marketing Science - Perth Duration: 11 Jun 2003 → 14 Jun 2003

Conference

Conference	Academy of Marketing Science
City	Perth
Period	11/06/03 → 14/06/03

Cite this

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title = "Causes of franchisee failure: an analysis of franchisor and franchisee perspectives",

author = "L. Frazer and Winzar, {Hume F.}",

year = "2003",

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editor = "Lewin, {Jeffrey E.}",

booktitle = "Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment",

publisher = "Academy of Marketing Science",

note = "Academy of Marketing Science ; Conference date: 11-06-2003 Through 14-06-2003",

}

Frazer, L & Winzar, HF 2003, Causes of franchisee failure: an analysis of franchisor and franchisee perspectives. in JE Lewin (ed.), Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment. vol. XI, Academy of Marketing Science, Perth, Academy of Marketing Science, Perth, 11/06/03.

Causes of franchisee failure : an analysis of franchisor and franchisee perspectives. / Frazer, L.; Winzar, Hume F.

Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment. ed. / Jeffrey E. Lewin. Vol. XI Perth : Academy of Marketing Science, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Causes of franchisee failure

T2 - Academy of Marketing Science

AU - Frazer, L.

AU - Winzar, Hume F.

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 0939783061

VL - XI

BT - Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment

A2 - Lewin, Jeffrey E.

PB - Academy of Marketing Science

CY - Perth

Y2 - 11 June 2003 through 14 June 2003

ER -