Causes of franchisee failure: an analysis of franchisor and franchisee perspectives

L. Frazer, Hume F. Winzar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationMarketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment
EditorsJeffrey E. Lewin
Place of PublicationPerth
PublisherAcademy of Marketing Science
ISBN (Print)0939783061
Publication statusPublished - 2003
Externally publishedYes
EventAcademy of Marketing Science - Perth
Duration: 11 Jun 200314 Jun 2003


ConferenceAcademy of Marketing Science

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