Causes of franchisee failure

an analysis of franchisor and franchisee perspectives

L. Frazer, Hume F. Winzar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationMarketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment
EditorsJeffrey E. Lewin
Place of PublicationPerth
PublisherAcademy of Marketing Science
VolumeXI
ISBN (Print)0939783061
Publication statusPublished - 2003
Externally publishedYes
EventAcademy of Marketing Science - Perth
Duration: 11 Jun 200314 Jun 2003

Conference

ConferenceAcademy of Marketing Science
CityPerth
Period11/06/0314/06/03

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