Celebrities as indirect spokespeople in advertising

Jasmina Ilicic, Cynthia M. Webster

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Changing roles of advertising
EditorsSara Rosengren, Micael Dahlén, Shintaro Okazaki
Place of PublicationGermany
PublisherSpringer, Springer Nature
Pages103-114
Number of pages12
ISBN (Print)9783658023652
Publication statusPublished - 2013

Publication series

NameAdvances in advertising research
PublisherSpringer
VolumeIV

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