Celebrities as indirect spokespeople in advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Changing roles of advertising
Editors	Sara Rosengren, Micael Dahlén, Shintaro Okazaki
Place of Publication	Germany
Publisher	Springer, Springer Nature
Pages	103-114
Number of pages	12
ISBN (Print)	9783658023652
Publication status	Published - 2013

Name	Advances in advertising research
Publisher	Springer
Volume	IV

Cite this

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title = "Celebrities as indirect spokespeople in advertising",

author = "Jasmina Ilicic and Webster, {Cynthia M.}",

year = "2013",

language = "English",

isbn = "9783658023652",

series = "Advances in advertising research",

publisher = "Springer, Springer Nature",

pages = "103--114",

editor = "Sara Rosengren and Micael Dahl{\'e}n and Shintaro Okazaki",

booktitle = "The Changing roles of advertising",

address = "United States",

}

Celebrities as indirect spokespeople in advertising. / Ilicic, Jasmina; Webster, Cynthia M.
The Changing roles of advertising. ed. / Sara Rosengren; Micael Dahlén; Shintaro Okazaki. Germany: Springer, Springer Nature, 2013. p. 103-114 (Advances in advertising research; Vol. IV).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Celebrities as indirect spokespeople in advertising

AU - Ilicic, Jasmina

AU - Webster, Cynthia M.

PY - 2013

Y1 - 2013

M3 - Chapter

SN - 9783658023652

T3 - Advances in advertising research

SP - 103

EP - 114

BT - The Changing roles of advertising

A2 - Rosengren, Sara

A2 - Dahlén, Micael

A2 - Okazaki, Shintaro

PB - Springer, Springer Nature

CY - Germany

ER -