| Original language | English |
|---|---|
| Pages (from-to) | 24 |
| Number of pages | 1 |
| Journal | Expo 2009 Higher Degree Research : book of abstracts |
| Publication status | Published - 2009 |
| Event | Higher Degree Research Expo (5th : 2009) - Sydney Duration: 30 Oct 2009 → 30 Oct 2009 |
Celebrity co-branding partners as irrelevant information: dilution of consumers' attachment, beliefs, attitudes and intentions
Jasmina Ilicic
Research output: Contribution to journal › Meeting abstract