Celebrity co-branding partners as irrelevant information

dilution of consumers' attachment, beliefs, attitudes and intentions

Jasmina Ilicic

Research output: Contribution to journalMeeting abstract

Original languageEnglish
Pages (from-to)24
Number of pages1
JournalExpo 2009 Higher Degree Research : book of abstracts
Publication statusPublished - 2009
EventHigher Degree Research Expo (5th : 2009) - Sydney
Duration: 30 Oct 200930 Oct 2009

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