Changes in McDonald's Discourse and Ideology: Intertextual Analysis of McDonald's vs. Criticisms

Jung Wook Hong

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	76-101
Number of pages	26
Journal	Journal of Critical Approaches to Discourse Analysis across Disciplines
Volume	1
Issue number	2
Publication status	Published - 2008
Externally published	Yes

Cite this

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title = "Changes in McDonald's Discourse and Ideology: Intertextual Analysis of McDonald's vs. Criticisms",

author = "Hong, {Jung Wook}",

year = "2008",

language = "English",

volume = "1",

pages = "76--101",

journal = "Journal of Critical Approaches to Discourse Analysis across Disciplines",

issn = "1752-3079",

publisher = "CADAAD",

number = "2",

}

TY - JOUR

T1 - Changes in McDonald's Discourse and Ideology

T2 - Intertextual Analysis of McDonald's vs. Criticisms

AU - Hong, Jung Wook

PY - 2008

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SN - 1752-3079

VL - 1

SP - 76

EP - 101

JO - Journal of Critical Approaches to Discourse Analysis across Disciplines

JF - Journal of Critical Approaches to Discourse Analysis across Disciplines

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