Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders

N Reading; Hume Winzar

Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference
Editors	Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail
Place of Publication	Perth
Publisher	Academy of World Business, Marketing and Management Development
Publication status	Published - 2004
Externally published	Yes
Event	Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference - Gold Coast Duration: 13 Jul 2004 → 16 Jul 2004

Conference

Conference	Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference
City	Gold Coast
Period	13/07/04 → 16/07/04

Cite this

Reading, N., & Winzar, H. (2004). Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders. In G. Ogunmokun, R. Gabbay, & J. McPhail (Eds.), Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference Academy of World Business, Marketing and Management Development.

Reading, N ; Winzar, Hume. / Changing advertising models with changing technology : telescopic advertising opportunities with personal video recorders. Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. editor / Gabriel Ogunmokun ; Rony Gabbay ; Janelle McPhail. Perth : Academy of World Business, Marketing and Management Development, 2004.

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title = "Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders",

author = "N Reading and Hume Winzar",

year = "2004",

language = "English",

editor = "Gabriel Ogunmokun and Rony Gabbay and Janelle McPhail",

booktitle = "Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference",

publisher = "Academy of World Business, Marketing and Management Development",

note = "Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference ; Conference date: 13-07-2004 Through 16-07-2004",

}

Reading, N & Winzar, H 2004, Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders. in G Ogunmokun, R Gabbay & J McPhail (eds), Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. Academy of World Business, Marketing and Management Development, Perth, Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, Gold Coast, 13/07/04.

Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders. / Reading, N; Winzar, Hume.
Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. ed. / Gabriel Ogunmokun; Rony Gabbay; Janelle McPhail. Perth: Academy of World Business, Marketing and Management Development, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Changing advertising models with changing technology

T2 - Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference

AU - Reading, N

AU - Winzar, Hume

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

BT - Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference

A2 - Ogunmokun, Gabriel

A2 - Gabbay, Rony

A2 - McPhail, Janelle

PB - Academy of World Business, Marketing and Management Development

CY - Perth

Y2 - 13 July 2004 through 16 July 2004

ER -

Reading N, Winzar H. Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders. In Ogunmokun G, Gabbay R, McPhail J, editors, Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. Perth: Academy of World Business, Marketing and Management Development. 2004