@inproceedings{cb4af6b7a19549a298575012260f7571,
title = "Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders",
author = "N Reading and Hume Winzar",
year = "2004",
language = "English",
editor = "Gabriel Ogunmokun and Rony Gabbay and Janelle McPhail",
booktitle = "Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference",
publisher = "Academy of World Business, Marketing and Management Development",
note = "Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference ; Conference date: 13-07-2004 Through 16-07-2004",
}