Changing advertising models with changing technology

telescopic advertising opportunities with personal video recorders

N Reading, Hume Winzar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationConference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference
EditorsGabriel Ogunmokun, Rony Gabbay, Janelle McPhail
Place of PublicationPerth
PublisherAcademy of World Business, Marketing and Management Development
Publication statusPublished - 2004
Externally publishedYes
EventConference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference - Gold Coast
Duration: 13 Jul 200416 Jul 2004

Conference

ConferenceConference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference
CityGold Coast
Period13/07/0416/07/04

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