Children and Snack Foods

Television Advertising, Brand Awareness, Consumption and Product Choice

Lesley White, Teresa Davis

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationUK Academy of Marketing - Building Business, Shaping Society
EditorsK. Ghallachoir
Place of PublicationDublin, Ireland
PublisherDublin Institute of Technology
Pages1-13
Number of pages13
Publication statusPublished - 2005
Event2005 Academy of Marketing - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005

Conference

Conference2005 Academy of Marketing
CountryIreland
CityDublin
Period5/07/057/07/05

Cite this

White, L., & Davis, T. (2005). Children and Snack Foods: Television Advertising, Brand Awareness, Consumption and Product Choice. In K. Ghallachoir (Ed.), UK Academy of Marketing - Building Business, Shaping Society (pp. 1-13). Dublin, Ireland: Dublin Institute of Technology.