Chinese consumers' attitude and purchase intent

Yiming Tang, Xiucun Wang, Pingping Lu

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This study examines Chinese consumers' attitude and purchase intent towards low-displacement car. It finds that consumer low-carbon belief, function-value perception, and environmental concern positively affect their attitude towards such product. Consumer attitude in turn positively and significantly affect their purchase intention of such products. Consumers' attitude also fully mediates the influence of environmental concern, and partly mediates the effect of low-carbon belief and functional value perception on their purchase intention. Consumers' knowledge of government policy is not found to affect their purchase intent.
Original languageEnglish
Title of host publicationProceedings of the Annual Conference on Global Economy, Business and Finance (GEBF 2012)
Place of PublicationBeijing, China
PublisherGEBF 2012
Pages1-10
Number of pages10
ISBN (Print)9789868845008
Publication statusPublished - 2012
EventConference on Global Economy, Business and Finance - Beijing, China
Duration: 25 Jul 201228 Jul 2012

Conference

ConferenceConference on Global Economy, Business and Finance
CityBeijing, China
Period25/07/1228/07/12

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Keywords

  • low-carbon consumption
  • consumer attitude
  • purchase intent

Cite this

Tang, Y., Wang, X., & Lu, P. (2012). Chinese consumers' attitude and purchase intent. In Proceedings of the Annual Conference on Global Economy, Business and Finance (GEBF 2012) (pp. 1-10). Beijing, China: GEBF 2012.