This study examines Chinese consumers' attitude and purchase intent towards low-displacement car. It finds that consumer low-carbon belief, function-value perception, and environmental concern positively affect their attitude towards such product. Consumer attitude in turn positively and significantly affect their purchase intention of such products. Consumers' attitude also fully mediates the influence of environmental concern, and partly mediates the effect of low-carbon belief and functional value perception on their purchase intention. Consumers' knowledge of government policy is not found to affect their purchase intent.
|Title of host publication||Proceedings of the Annual Conference on Global Economy, Business and Finance (GEBF 2012)|
|Place of Publication||Beijing, China|
|Number of pages||10|
|Publication status||Published - 2012|
|Event||Conference on Global Economy, Business and Finance - Beijing, China|
Duration: 25 Jul 2012 → 28 Jul 2012
|Conference||Conference on Global Economy, Business and Finance|
|Period||25/07/12 → 28/07/12|
- low-carbon consumption
- consumer attitude
- purchase intent
Tang, Y., Wang, X., & Lu, P. (2012). Chinese consumers' attitude and purchase intent. In Proceedings of the Annual Conference on Global Economy, Business and Finance (GEBF 2012) (pp. 1-10). Beijing, China: GEBF 2012.