Choice modelling

Timothy Devinney; Nidthida Lin

doi:10.1057/978-1-349-94848-2_573-1

Choice modelling

Timothy Devinney, Nidthida Lin

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary/reference book › peer-review

Abstract

Choice modelling represents the structured examination of individual decision-making among designed alternatives. Although most commonly used to examine individual choices – for example, among product alternatives where the features of the products vary – choice models can be utilized to examine any set of alternatives that can be decomposed into distinct parts, such as investments or market-entry alternatives. The most methodologically valid approach to choice modelling is discrete choice modelling, which has its basis in random utility theory (RUT) and relies on a number of simplifying assumptions to link its conceptual formulation to a specific empirical model.

Original language	English
Title of host publication	The Palgrave encyclopedia of strategic management
Editors	Mie Augier, David J. Teece
Place of Publication	London
Publisher	Palgrave Macmillan
ISBN (Electronic)	9781349948482
DOIs	https://doi.org/10.1057/978-1-349-94848-2_573-1
Publication status	Published - 2014
Externally published	Yes

Keywords

Choice Behaviour
Conjoint Analysis
Choice Alternative
Discrete Choice Experiment
Discrete Choice Modelling

Access to Document

10.1057/978-1-349-94848-2_573-1

Cite this

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title = "Choice modelling",

abstract = "Choice modelling represents the structured examination of individual decision-making among designed alternatives. Although most commonly used to examine individual choices – for example, among product alternatives where the features of the products vary – choice models can be utilized to examine any set of alternatives that can be decomposed into distinct parts, such as investments or market-entry alternatives. The most methodologically valid approach to choice modelling is discrete choice modelling, which has its basis in random utility theory (RUT) and relies on a number of simplifying assumptions to link its conceptual formulation to a specific empirical model.",

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KW - Choice Behaviour

KW - Conjoint Analysis

KW - Choice Alternative

KW - Discrete Choice Experiment

KW - Discrete Choice Modelling

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ER -

Choice modelling

Abstract

Keywords

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