Client satisfaction in Hong Kong

Research output: Contribution to journalArticlepeer-review

Abstract

The Macquarie Graduate School of Management (MGSM) is one of the leading management schools in the Asia Pacific region and is now in its 43rd year of operation. As well as being an onshore provider of a range of postgraduate management programs, including its flagship MBA, for over 15 years it has had an established presence in Hong Kong where the faculty based in Sydney travel to present the program. This has been a highly successful program to date, but with the rising value of the Australian dollar and fierce competition it is timely to consider how the students (clients) feel about themselves and their satisfaction with various aspects of the program. From a population of just over size 200, a random sample of 88 off shore Hong Kong students enrolled for a range of degrees was selected and surveyed on their personal attributes, how they viewed themselves, their fellow students and the program. Among some expected outcomes there were some surprising results that MGSM will need to examine closely.
Original languageEnglish
Pages (from-to)119-123
Number of pages5
JournalEuropean Journal of Management
Volume12
Issue number3
Publication statusPublished - 2012

Keywords

  • MBA
  • customer satisfaction
  • Hong Kong
  • survey
  • binary logic regression

Fingerprint

Dive into the research topics of 'Client satisfaction in Hong Kong'. Together they form a unique fingerprint.

Cite this