Cognitive and affective antecedents of brand citizenship behavior

Rico Piehler^*, Ceridwyn King, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	EMAC 2014 : 43rd Annual Conference
Subtitle of host publication	Paradigm shifts & Interactions
Editors	Enrique Bigné
Place of Publication	Valencia
Publisher	European Marketing Academy
Pages	163
Number of pages	1
ISBN (Print)	9788437094533
Publication status	Published - 2014
Externally published	Yes
Event	European Marketing Academy Conference (43rd : 2014) - Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014

Conference	European Marketing Academy Conference (43rd : 2014)
City	Valencia, Spain
Period	3/06/14 → 6/06/14

Cite this

@inbook{206553913d854b689352c88f1c7d218f,

title = "Cognitive and affective antecedents of brand citizenship behavior",

author = "Rico Piehler and Ceridwyn King and Christoph Burmann",

year = "2014",

language = "English",

isbn = "9788437094533",

pages = "163",

editor = "Enrique Bign{\'e}",

booktitle = "EMAC 2014 : 43rd Annual Conference",

publisher = "European Marketing Academy",

note = "European Marketing Academy Conference (43rd : 2014) ; Conference date: 03-06-2014 Through 06-06-2014",

}

TY - CHAP

T1 - Cognitive and affective antecedents of brand citizenship behavior

AU - Piehler, Rico

AU - King, Ceridwyn

AU - Burmann, Christoph

PY - 2014

Y1 - 2014

M3 - Conference abstract

SN - 9788437094533

SP - 163

BT - EMAC 2014 : 43rd Annual Conference

A2 - Bigné, Enrique

PB - European Marketing Academy

CY - Valencia

T2 - European Marketing Academy Conference (43rd : 2014)

Y2 - 3 June 2014 through 6 June 2014

ER -