Cognitive and affective antecedents of brand citizenship behavior

Rico Piehler*, Ceridwyn King, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationEMAC 2014 : 43rd Annual Conference
Subtitle of host publicationParadigm shifts & Interactions
EditorsEnrique Bigné
Place of PublicationValencia
PublisherEuropean Marketing Academy
Number of pages1
ISBN (Print)9788437094533
Publication statusPublished - 2014
Externally publishedYes
EventEuropean Marketing Academy Conference (43rd : 2014) - Valencia, Spain
Duration: 3 Jun 20146 Jun 2014


ConferenceEuropean Marketing Academy Conference (43rd : 2014)
CityValencia, Spain

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