Comparing regret and satisfaction as predictors of future choices

Con Korkofingas

Comparing regret and satisfaction as predictors of future choices

Con Korkofingas

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

This paper adds to the limited research combining regret and satisfaction by building upon a decomposition of expected utility into components of expected performance, satisfaction and regret. These components are measured within a two-stage choice framework where initial choices are followed by a hypothetical product experience and then a post experience choice. Post- experience measures such as regret and satisfaction are used as predictors of post experience choices. Although both appear relevant in explaining post experience choice, regret appears to be slightly superior in terms of predictive accuracy.

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference 2008
Subtitle of host publication	marketing : shifting the focus from mainstream to offbeat
Editors	Daniela Spanjaard, Sara Denize, Neeru Sharma
Place of Publication	Sydney
Publisher	ANZMAC
Pages	1-9
Number of pages	9
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference (2008) - Sydney Duration: 1 Dec 2008 → 3 Dec 2008

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2008)
City	Sydney
Period	1/12/08 → 3/12/08

Cite this

@inproceedings{bc10e3ee5be74e74b39012722cb005ce,

title = "Comparing regret and satisfaction as predictors of future choices",

abstract = "This paper adds to the limited research combining regret and satisfaction by building upon a decomposition of expected utility into components of expected performance, satisfaction and regret. These components are measured within a two-stage choice framework where initial choices are followed by a hypothetical product experience and then a post experience choice. Post- experience measures such as regret and satisfaction are used as predictors of post experience choices. Although both appear relevant in explaining post experience choice, regret appears to be slightly superior in terms of predictive accuracy.",

author = "Con Korkofingas",

year = "2008",

language = "English",

isbn = "1863081445",

pages = "1--9",

editor = "Daniela Spanjaard and Sara Denize and Neeru Sharma",

booktitle = "Australia and New Zealand Marketing Academy Conference 2008",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2008) ; Conference date: 01-12-2008 Through 03-12-2008",

}

Comparing regret and satisfaction as predictors of future choices. / Korkofingas, Con.
Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat. ed. / Daniela Spanjaard; Sara Denize; Neeru Sharma. Sydney: ANZMAC, 2008. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Comparing regret and satisfaction as predictors of future choices

AU - Korkofingas, Con

PY - 2008

Y1 - 2008

N2 - This paper adds to the limited research combining regret and satisfaction by building upon a decomposition of expected utility into components of expected performance, satisfaction and regret. These components are measured within a two-stage choice framework where initial choices are followed by a hypothetical product experience and then a post experience choice. Post- experience measures such as regret and satisfaction are used as predictors of post experience choices. Although both appear relevant in explaining post experience choice, regret appears to be slightly superior in terms of predictive accuracy.

AB - This paper adds to the limited research combining regret and satisfaction by building upon a decomposition of expected utility into components of expected performance, satisfaction and regret. These components are measured within a two-stage choice framework where initial choices are followed by a hypothetical product experience and then a post experience choice. Post- experience measures such as regret and satisfaction are used as predictors of post experience choices. Although both appear relevant in explaining post experience choice, regret appears to be slightly superior in terms of predictive accuracy.

M3 - Conference proceeding contribution

SN - 1863081445

SP - 1

EP - 9

BT - Australia and New Zealand Marketing Academy Conference 2008

A2 - Spanjaard, Daniela

A2 - Denize, Sara

A2 - Sharma, Neeru

PB - ANZMAC

CY - Sydney

T2 - Australian and New Zealand Marketing Academy Conference (2008)

Y2 - 1 December 2008 through 3 December 2008

ER -

Comparing regret and satisfaction as predictors of future choices

Abstract

Conference

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