Compensate or explain? Management responses to negative online customer reviews

Rico Piehler*, Michael Schade, Ines Nee, Tanja Fink, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationEMAC 2017 : 46th Annual Conference
Subtitle of host publicationLeaving Footprints
Place of PublicationGroningen
PublisherEuropean Marketing Academy
Publication statusPublished - 2017
Externally publishedYes
EventEuropean Marketing Academy Conference (46th : 2017) - Groningen, Netherlands
Duration: 23 May 201726 May 2017


ConferenceEuropean Marketing Academy Conference (46th : 2017)

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