Compensate or explain? Management responses to negative online customer reviews

Rico Piehler^*, Michael Schade, Ines Nee, Tanja Fink, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	EMAC 2017 : 46th Annual Conference
Subtitle of host publication	Leaving Footprints
Place of Publication	Groningen
Publisher	European Marketing Academy
Publication status	Published - 2017
Externally published	Yes
Event	European Marketing Academy Conference (46th : 2017) - Groningen, Netherlands Duration: 23 May 2017 → 26 May 2017

Conference	European Marketing Academy Conference (46th : 2017)
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17

Cite this

@inbook{aac2b35b76fc4d2cb55624cc20a7bcbd,

title = "Compensate or explain? Management responses to negative online customer reviews",

author = "Rico Piehler and Michael Schade and Ines Nee and Tanja Fink and Christoph Burmann",

year = "2017",

language = "English",

booktitle = "EMAC 2017 : 46th Annual Conference",

publisher = "European Marketing Academy",

note = "European Marketing Academy Conference (46th : 2017) ; Conference date: 23-05-2017 Through 26-05-2017",

}

TY - CHAP

T1 - Compensate or explain? Management responses to negative online customer reviews

AU - Piehler, Rico

AU - Schade, Michael

AU - Nee, Ines

AU - Fink, Tanja

AU - Burmann, Christoph

PY - 2017

Y1 - 2017

M3 - Conference abstract

BT - EMAC 2017 : 46th Annual Conference

PB - European Marketing Academy

CY - Groningen

T2 - European Marketing Academy Conference (46th : 2017)

Y2 - 23 May 2017 through 26 May 2017

ER -