Competitive positioning in the Australian online apparel industry

the case of BrandsExclusive

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategy
Subtitle of host publicationtheory and practice
EditorsStewart Clegg, Chris Carter, Martin Kornberger, Jochen Schweitzer
Place of PublicationLondon
PublisherSAGE Publications
Pages78-82
Number of pages5
ISBN (Print)9781849201520
Publication statusPublished - 2011

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