Competitive positioning in the Australian online apparel industry: the case of BrandsExclusive

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategy
Subtitle of host publicationtheory and practice
EditorsStewart Clegg, Chris Carter, Martin Kornberger, Jochen Schweitzer
Place of PublicationLondon
PublisherSAGE Publications
Number of pages5
ISBN (Print)9781849201520
Publication statusPublished - 2011

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