Competitive positioning in the Australian online apparel industry

the case of BrandsExclusive

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategy
Subtitle of host publicationtheory and practice
EditorsStewart Clegg, Chris Carter, Martin Kornberger, Jochen Schweitzer
Place of PublicationLondon
PublisherSAGE Publications
Pages78-82
Number of pages5
ISBN (Print)9781849201520
Publication statusPublished - 2011

Cite this

Groeger, L. (2011). Competitive positioning in the Australian online apparel industry: the case of BrandsExclusive. In S. Clegg, C. Carter, M. Kornberger, & J. Schweitzer (Eds.), Strategy: theory and practice (pp. 78-82). London: SAGE Publications.