Competitive productivity – a new perspective on effective output

Chris Baumann, Iggy Pintado

Department of Management

Research output: Contribution to Newspaper/Magazine/Website › Article

Original language	English
Number of pages	1
Specialist publication	Marketing magazine
Publisher	Niche Media
Publication status	Published - 14 Jan 2013

Access to Document

http://www.marketingmag.com.au/blogs/competitive-productivity-a-new-perspective-on-effective-output-33810/

Cite this

Baumann, C., & Pintado, I. (2013). Competitive productivity – a new perspective on effective output. Marketing magazine.