Computing influence of a product through uncertain reverse skyline

Understanding the influence of a product is crucially important for making informed business decisions. This paper introduces a new type of skyline queries, called uncertain reverse skyline, for measuring the influence of a probabilistic product in uncertain data settings. More specifically, given a dataset of probabilistic products V and a set of customers C, an uncertain reverse skyline of a probabilistic product q retrieves all customers c ∈ C which include q as one of their preferred products. We present efficient pruning ideas and techniques for processing the uncertain reverse skyline query of a probabilistic product using R-Tree data index. We also present an efficient parallel approach to compute the uncertain reverse skyline and influence score of a probabilistic product. Our approach significantly outperforms the baseline approach derived from the existing literature. The efficiency of our approach is demonstrated by conducting experiments with both real and synthetic datasets.