Conjoint analysis

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary/reference book

Original languageEnglish
Title of host publicationThe Elgar companion to consumer research and economic psychology
EditorsPeter E. Earl, Simon Kemp
Place of PublicationCheltenham, UK
Pages99-106
Number of pages8
Publication statusPublished - 1999
Externally publishedYes

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