Constructing the (imagined) antagonist in advertising argumentation

Albert Atkin, John E. Richardson

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Argumentation in practice
Editors	Frans H. van Eemeren, Peter Houtlosser
Place of Publication	Amsterdam ; Philadelphia
Publisher	John Benjamins
Pages	163-180
Number of pages	18
ISBN (Print)	902721882x
Publication status	Published - 2005
Externally published	Yes

Cite this

@inbook{c0523477c4da43d698f6b71fbf28801c,

title = "Constructing the (imagined) antagonist in advertising argumentation",

author = "Albert Atkin and Richardson, {John E.}",

year = "2005",

language = "English",

isbn = "902721882x",

series = "Controversies",

publisher = "John Benjamins",

pages = "163--180",

editor = "Eemeren, {Frans H. van} and Peter Houtlosser",

booktitle = "Argumentation in practice",

}