Consumer behaviour

Mark Gabbott; Gill Hogg

doi:10.4324/9781315890005

Consumer behaviour

Mark Gabbott^*, Gill Hogg

^*Corresponding author for this work

Macquarie Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The marketing book
Editors	Michael J. Baker, Susan Hart
Place of Publication	London
Publisher	Taylor & Francis
Pages	151-165
Number of pages	15
Edition	7th
ISBN (Electronic)	9781134506125
ISBN (Print)	9780415703765, 9780415703772
DOIs	https://doi.org/10.4324/9781315890005
Publication status	Published - 14 Apr 2016

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10.4324/9781315890005

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title = "Consumer behaviour",

author = "Mark Gabbott and Gill Hogg",

year = "2016",

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Consumer behaviour

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