Abstract
The purpose of this study is to investigate consumers’ international tourism decisions, especially in relation to their decisions whether or not to visit a country for leisure and/or medical tourism. In particular, the study examines the differences in risk taking behaviour as tourists evaluate leisure and medical tourism options.
| Original language | English |
|---|---|
| Pages (from-to) | 61 |
| Number of pages | 1 |
| Journal | Expo 2012 Higher Degree Research : book of abstracts |
| Publication status | Published - 2012 |
| Event | Higher Degree Research Expo (8th : 2012) - Sydney Duration: 12 Nov 2012 → 13 Nov 2012 |
Keywords
- country of origin effect
- willingness to take risk
- experience service
- credence service
- cultural distance