Consumer demographics and behaviour

markets are people

Jo M. Martins, Farhat Yusuf, David A. Swanson

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationDordrecht, Netherlands ; London
PublisherSpringer, Springer Nature
Number of pages213
ISBN (Print)9789400718548
DOIs
Publication statusPublished - 2012

Publication series

NameSpringer series on demographic methods and population analysis
PublisherSpringer
Volume30
ISSN (Print)1389-6784

Keywords

  • Consumer behavior
  • Consumer profiling

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