Abstract
This paper discusses the concepts of consumer ethnocentrism and its impact on country of origin effects specifically in the context of a less developed country (Indonesia). An empirical study of some 547 Indonesian consumers found that the level of consumer ethnocentrism was relatively high compared with previously published international studies. The study also found that the relationship between consumer ethnocentrism and perceived quality. perceived price, perceived value. purchases intentions and actual purchases towards locally made products were all positive and statistically significant, with the exception of the link to actual purchases which, while positive, was not significant.
| Original language | English |
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| Title of host publication | 2005 Academy of Marketing Conference |
| Subtitle of host publication | building business, shaping society |
| Editors | K. Ghallachoir |
| Place of Publication | Ireland |
| Publisher | Dublin Institute of Technology |
| Pages | 1-10 |
| Number of pages | 10 |
| ISBN (Print) | 9781905824007 |
| Publication status | Published - 2005 |
| Event | Academy of Marketing Conference (2005) - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005 |
Conference
| Conference | Academy of Marketing Conference (2005) |
|---|---|
| City | Dublin, Ireland |
| Period | 5/07/05 → 7/07/05 |
Keywords
- county of origin
- consumer ethnocentrism
- Indonesia