Consumer ethnocentrism and country-of-origin effects

Indonesian evidence

Hamin Hamin, Greg Elliott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This paper discusses the concepts of consumer ethnocentrism and its impact on country of origin effects specifically in the context of a less developed country (Indonesia). An empirical study of some 547 Indonesian consumers found that the level of consumer ethnocentrism was relatively high compared with previously published international studies. The study also found that the relationship between consumer ethnocentrism and perceived quality. perceived price, perceived value. purchases intentions and actual purchases towards locally made products were all positive and statistically significant, with the exception of the link to actual purchases which, while positive, was not significant.
Original languageEnglish
Title of host publication2005 Academy of Marketing Conference
Subtitle of host publicationbuilding business, shaping society
EditorsK. Ghallachoir
Place of PublicationIreland
PublisherDublin Institute of Technology
Pages1-10
Number of pages10
ISBN (Print)9781905824007
Publication statusPublished - 2005
EventAcademy of Marketing Conference (2005) - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005

Conference

ConferenceAcademy of Marketing Conference (2005)
CityDublin, Ireland
Period5/07/057/07/05

Keywords

  • county of origin
  • consumer ethnocentrism
  • Indonesia

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