Abstract
This paper investigates how product type and interest rate as well as consumer expertise in loans and attitudes towards debt, influence preferences for down payments in the context of loan decisions. Experimental findings suggest a preference for loans for utilitarian over hedonic goods and moderating effects of expertise.
| Original language | English |
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| Title of host publication | Asia-Pacific Advances in Consumer Research |
| Place of Publication | Duluth, MN |
| Publisher | Association for Consumer Research |
| Volume | 10 |
| Publication status | Published - 2012 |
| Externally published | Yes |
| Event | Asia-Pacific Conference of the Association for Consumer Research 2012 - Queenstown, New Zealand Duration: 6 Jul 2012 → 8 Jul 2012 |
Conference
| Conference | Asia-Pacific Conference of the Association for Consumer Research 2012 |
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| Country/Territory | New Zealand |
| City | Queenstown |
| Period | 6/07/12 → 8/07/12 |