Consumer loan decisions regarding utilitarian and hedonic durable goods

Jun Yao, Harmen Oppewal, Yongfu He

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Abstract

This paper investigates how product type and interest rate as well as consumer expertise in loans and attitudes towards debt, influence preferences for down payments in the context of loan decisions. Experimental findings suggest a preference for loans for utilitarian over hedonic goods and moderating effects of expertise.
Original languageEnglish
Title of host publicationAsia-Pacific Advances in Consumer Research
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Volume10
Publication statusPublished - 2012
Externally publishedYes
EventAsia-Pacific Conference of the Association for Consumer Research 2012 - Queenstown, New Zealand
Duration: 6 Jul 20128 Jul 2012

Conference

ConferenceAsia-Pacific Conference of the Association for Consumer Research 2012
CountryNew Zealand
CityQueenstown
Period6/07/128/07/12

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