Consumer perspectives off direct marketing techniques and charitable contributions to educational research

This study related educations position relative to donations to other charitable organizations. In addition, it was found that consumer sentiment would indicate direct mail should prove to be more successful than the use of the telephone. Limitations off the study were discussed and appropriate future research was suggested. It would probably be beneficial to focus on reasons for giving to understand the underlying structure off the motivation) to give. It Is hoped that further research Into Individual organization gift giving will be encouraged by this studyS.