Consumer perspectives off direct marketing techniques and charitable contributions to educational research

Gene Brown, Joe Thomas, Robert Widing

Research output: Contribution to journalArticle

Abstract

This study related educations position relative to donations to other charitable organizations. In addition, it was found that consumer sentiment would indicate direct mail should prove to be more successful than the use of the telephone. Limitations off the study were discussed and appropriate future research was suggested. It would probably be beneficial to focus on reasons for giving to understand the underlying structure off the motivation) to give. It Is hoped that further research Into Individual organization gift giving will be encouraged by this studyS.

Original languageEnglish
Pages (from-to)47-57
Number of pages11
JournalJournal of Marketing for Higher Education
Volume2
Issue number2
DOIs
Publication statusPublished - 2 Mar 1990

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