Consumer preferences for gender typicality in front-line services staff in the United States vis-à-vis South Korea: an experimental approach

Business & Economics

• South Korea 100%
• Consumer Preferences 80%
• Staff 72%
• United States of America 34%
• Work Place 23%
• Experimental Design 19%
• Consumer Spending 18%
• Gender Differences 18%
• Frontline Employees 18%
• Internal Validity 10%
• Consumer Decision 8%
• Employers 8%
• Generalizability 8%
• Field Research 7%
• Interaction Effects 7%
• Employees 7%
• Decision Making 6%
• Consumer Behaviour 6%
• Scenarios 4%
• Design Methodology 3%