@inbook{f8311222a89248ecba5f3936a6e312f4,
title = "Consumer responses to simultaneous changes in price and quantity: do direction and magnitude matter?",
abstract = "This research studies how consumers perceive retail price and package quantity changes when both change in the same direction simultaneously. Three experimental studies provide convergent evidence that regardless of the magnitude of changes, consumers prefer simultaneous decreases over simultaneous increases. This effect is moderated by the presence of unit prices.",
author = "Jun Yao and Harmen Oppewal and Yongfu He",
year = "2013",
language = "English",
isbn = "9780915552726",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
pages = "532--532",
editor = "Simona Botti and Labroo, {Aparna A.}",
booktitle = "Making a Difference",
note = "Annual conference of the Association for Consumer Research (44th : 2013) ; Conference date: 03-10-2013 Through 06-10-2013",
}