The aim of this paper is to deepen understanding of consumer legitimacy judgment and investigate its relationships with industry trust and consumers’ perceptions of institutional environments in an industry-wide crisis context. The paper contains four studies and offers theoretical implications for industry trust from an institutional perspective.
|Title of host publication||Advances in Consumer Research|
|Editors||Ayelet Gneezy, Vladas Griskevicius, Patti Williams|
|Place of Publication||Duluth, MN|
|Publisher||Association for Consumer Research|
|Number of pages||2|
|Publication status||Published - 2017|