Content and Useability of Australian Life Insurance Companies' Web Sites

Jim Farmer

Research output: Contribution to journalArticle

Abstract

16 direct life insurance companies have websites, as do two life reinsurers. This paper: * Surveys the content and apparent purpose of these websites. *Introduces the concept of useability. * Analyses the useability of the 16 direct life insurance sites using criteria suggested by Neilson. * Identifies several serious useability problems in these sites.
Original languageEnglish
Pages (from-to)1-15
Number of pages15
JournalDepartment of Actuarial Studies Research Paper Series
Volume1999/02
Publication statusPublished - 1999

Fingerprint

Dive into the research topics of 'Content and Useability of Australian Life Insurance Companies' Web Sites'. Together they form a unique fingerprint.

Cite this