Context, conversation and conviction: Social networks and voting at the 1992 British general election

After some initial interest, analyses of contextual effects in British voting behaviour have tended to downplay or ignore the role of face to face conversations between electors. However, evidence from the 1992 British Election Study shows that conversations with partisan discussants do act as a statistically significant influence on voting. Those who discuss politics with supporters of a particular party are more likely to switch their votes to that party, if they had not previously voted for it, and less likely to switch to other parties. Conversations with family members are particularly important, though talking to other discussants also plays a part.