Cooperation and compliance in non-equity alliances

Siegfried P. Gudergan, Timothy M. Devinney, R. Susan Ellis

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.
Original languageEnglish
Pages (from-to)1759-1764
Number of pages6
JournalJournal of Business Research
Volume69
Issue number5
DOIs
Publication statusPublished - May 2016

Keywords

  • Alliance
  • PLS-SEM
  • Cooperation
  • Compliance

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