|Title of host publication||Wiley encyclopedia of management|
|Subtitle of host publication||Vol. 9 : marketing|
|Editors||Cary L Cooper|
|Place of Publication||Chichester, UK|
|Publisher||John Wiley & Sons|
|Publication status||Published - 2014|
A key aspect of many services is that they require the customer to participate in coproducing the service product. While customers' involvement is often indispensable for the completion of service production and delivery processes, the degree of involvement varies between categories. In many instances, the customer's contribution to coproduction involves little other than self-service, such as withdrawing money from an automated teller machine (ATM).
- service dominant logic