Corporate language for the modern executive

Research output: Contribution to journalArticlepeer-review


Business jargon has become so pervasive worldwide that it now seems to dominate the office environment with a new language all of its own. Partly thanks to the reinventing of Personnel departments as 'Human Resources' or the even more odious' Human Capital', there is a new type of language of office terminology that both the worker and executive better be familiar with or be left behind. These expressions almost always have a hidden meaning and are used as a means of deception that is usually offered with disarming sincerity. This new era of management-speak heralds a bewildering array of catch phrases such as benchmarking, strategic imperatives, balanced scorecards and the like. This paper researches some of the more common phrases used in business that rank among the most devious and reveals their true meaning.
Original languageEnglish
Pages (from-to)63-67
Number of pages5
JournalEuropean Journal of Management
Issue number3
Publication statusPublished - 2011


  • language
  • corporate
  • jargon
  • cliches
  • weasel words


Dive into the research topics of 'Corporate language for the modern executive'. Together they form a unique fingerprint.

Cite this