Corporate Responsibilities in Internet-Enabled Social Networks

Stephen Chen*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)
10 Downloads (Pure)

Abstract

As demonstrated by the popularity of social networking sites such as Facebook and Twitter, Internet-based social networks have become an important part of daily life, and many businesses are now involved in such networks either as service providers or as participants. Furthermore, inter-organizational networks are becoming an increasingly common feature of many industries, not only on the Internet. However, despite the growing importance of networks for businesses, there is little theoretical study on the social responsibilities of businesses in such networks, and how these responsibilities are affected by different types of networks. This article explores how social network analysis, which has been developed from studies of social networks of individuals, can be used to shed light on corporate responsibilities in social networks.

Original languageEnglish
Pages (from-to)523-536
Number of pages14
JournalJournal of Business Ethics
Volume90
Issue numberSUPPL. 4
DOIs
Publication statusPublished - Dec 2009

Keywords

  • Internet
  • legal responsibilities
  • moral responsibilities
  • network centrality
  • network externalities
  • small worlds
  • social networks
  • structural holes

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