Corporate social responsibility and brand value - is doing good linked to the value of a brand?

Petra Bouvain, Stephen Chen

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Abstract

The question of how reporting, engagement, transparency and disclosure impact on businesses practices and performance has been a topic for research for a long time for both academics and practitioners. The link between corporate social responsibility (CSR) and Corporate Financial Performance (CFP) is a topic that has created discussion across disciplines and links research from marketing, ethics sustainability and finance. This paper proposes that the link between CSR and financial performance should be explored via brand value . We analyzed the relationship between brand value and corporate social reporting/performance using a sample of 175 global firms and show that high CSR rankings are positively linked to high brand value in our sample.
Original languageEnglish
Title of host publicationProceedings of the 25th Annual Australian and New Zealand Academy of Management Conference
Subtitle of host publicationthe future of work and organisations
Place of PublicationSydney
PublisherArinex Pty Ltd
Number of pages1
ISBN (Print)9781877040870
Publication statusPublished - 2011
EventAustralian and New Zealand Academy of Management Conference (25th : 2011) - Wellington, New Zealand
Duration: 7 Dec 20119 Dec 2011

Conference

ConferenceAustralian and New Zealand Academy of Management Conference (25th : 2011)
CityWellington, New Zealand
Period7/12/119/12/11

Fingerprint Dive into the research topics of 'Corporate social responsibility and brand value - is doing good linked to the value of a brand?'. Together they form a unique fingerprint.

Cite this