Corporate social responsibility of Trunz Water Systems in India: Case study on providing access to drinking water in remote areas

Gopalakrishnan Narayanamurthy, Roger Moser, Anand Gurumuthy

Research output: Contribution to journalArticle

Abstract

Current study documents the Corporate Social Responsibility (CSR) experience of a multinational corporation named Trunz Water Systems (TWS) in India. Water shop concept, an access-based model is developed for delivering clean drinking water to Bottom of Pyramid (BoP) population in India. Finally, this study links the experience of TWS with several key dimensions identified from initial review on definitions of CSR. This study is expected to be illustrative for consultant professionals and corporate top management teams in understanding how an access-based business model is capable of unearthing huge opportunities for conducting socially responsive business at rural sectors. Current study adds to the minimum literature on access-based business model. Future study can test the applicability of access-based business model to deliver other basic necessities such as healthcare, medicines, education, etc. in a profitable manner to BoP population in India.
Original languageEnglish
Number of pages18
JournalConsulting Ahead
Volume9
Issue number2
Publication statusPublished - 17 Jul 2015
Externally publishedYes

Keywords

  • Corporate Social Responsibility
  • Access-based Model
  • Water Shop
  • India

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