The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results include that definitions adopted describe what is actually happening as opposed to what should happen; the identity and legitimacy of stakeholder groups is open to question; the focus tends to be tactical rather than strategic; and the motivation to adopt CSR at the organizational level is difficult to identify.
|Number of pages||9|
|Journal||2007 EABR (business) & ETLC (teaching) conference proceedings|
|Publication status||Published - 2007|
|Event||European Applied Business Research Conference - Venice, Italy|
Duration: 4 Jun 2007 → 7 Jun 2007