Corporate social responsibility practices in the Australian consumer goods industry

preliminary findings

Tracy Morgan, Gayle C. Avery

Research output: Contribution to journalConference paper

Abstract

The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results include that definitions adopted describe what is actually happening as opposed to what should happen; the identity and legitimacy of stakeholder groups is open to question; the focus tends to be tactical rather than strategic; and the motivation to adopt CSR at the organizational level is difficult to identify.
Original languageEnglish
Pages (from-to)1-9
Number of pages9
Journal2007 EABR (business) & ETLC (teaching) conference proceedings
Publication statusPublished - 2007
EventEuropean Applied Business Research Conference - Venice, Italy
Duration: 4 Jun 20077 Jun 2007

    Fingerprint

Cite this