Corporate social responsibility practices in the Australian consumer goods industry: preliminary findings

Tracy Morgan, Gayle C. Avery

Research output: Contribution to journalConference paperpeer-review

Abstract

The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results include that definitions adopted describe what is actually happening as opposed to what should happen; the identity and legitimacy of stakeholder groups is open to question; the focus tends to be tactical rather than strategic; and the motivation to adopt CSR at the organizational level is difficult to identify.
Original languageEnglish
Pages (from-to)1-9
Number of pages9
Journal2007 EABR (business) & ETLC (teaching) conference proceedings
Publication statusPublished - 2007
EventEuropean Applied Business Research Conference - Venice, Italy
Duration: 4 Jun 20077 Jun 2007

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