Corporate social responsibility practices in the Australian consumer goods industry

preliminary findings

Tracy Morgan, Gayle C. Avery

Research output: Contribution to journalArticle

Abstract

The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results include that definitions adopted describe what is actually happening as opposed to what should happen; the identity and legitimacy of stakeholder groups is open to question; the focus tends to be tactical rather than strategic; and the motivation to adopt CSR at the organisational level is difficult to identify.
Original languageEnglish
Pages (from-to)9-17
Number of pages9
JournalJournal of diversity management
Volume3
Issue number2
Publication statusPublished - 2008

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