Country-of-origin effects in China

An investigation of urban Chinese consumers

Simon Kwok, Mark Uncles, Yimin Huang

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2005
Externally publishedYes
EventANZMAC 2005 Conference: broadening the boundaries - University of Western Australia, Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceANZMAC 2005 Conference
Abbreviated titleANZMAC 2005
CountryAustralia
CityFremantle
Period5/12/057/12/05

Cite this

Kwok, S., Uncles, M., & Huang, Y. (2005). Country-of-origin effects in China: An investigation of urban Chinese consumers. Paper presented at ANZMAC 2005 Conference, Fremantle, Australia.