This article analyses the evolving relationship between mainstream oral history and business oral history, and explores the ways in which the latter has been deployed and discussed in business history journals. Business historians have, until relatively recently, tended to utilize oral history as a means to fill gaps in the archive. Interviews thus made important contributions to business history studies, but much of their potential remained untapped. Recent critical engagement with issues of methodology and interpretation has seen a discernible shift in the ways that oral history is being understood by business historians. This article outlines this evolution and the possibilities that it raises for both business and oral history.