Craft, magic and the re-enchantment of the world

Roy Suddaby*, Max Ganzin, Alison Minkus

*Corresponding author for this work

Research output: Contribution to journalArticle

25 Citations (Scopus)

Abstract

This essay challenges the prevailing view of progressive rationality and disenchantment as set out in Max Weber's social theory and reproduced in organizational neo-institutionalism. We observe that rationality and disenchantment cannot exist in the absence of magic, mystery and enchantment. We argue that the contemporary celebration of rationality and disenchantment is a modernist discourse that has marginalized equally compelling instances of re-enchantment. Drawing from the popular press and management research we identify five themes of re-enchantment in the world; the rise of populism, the return of tribalism, the resurgence of religion, the re-enchantment of science and the return to craft. We use these phenomena to elaborate four alternative constructs authenticity, reflexivity, mimesis and incantation - that counterbalance the over rationalized and paralyzing concepts in neo-institutionalism legitimacy, embeddedness, isomorphism and diffusion. 

Original languageEnglish
Pages (from-to)285-296
Number of pages12
JournalEuropean Management Journal
Volume35
Issue number3
DOIs
Publication statusPublished - Jun 2017
Externally publishedYes

Keywords

  • Institutions
  • Enchantment
  • Authenticity
  • Reflexivity
  • Mimesis
  • Incantation

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