Creating sustainability in organisations

beyond being green

Ling Wong, Gayle C. Avery

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Sustainability in organisations is not just about addressing social responsibility or meeting triple bottom line criteria to maximise shareholders' short-term interests. This paper proposes that sustainability can only be created when business leaders transform the way they currently think, challenge economic myths, and adopt a systematic and holistic view. This will generate a philosophy of leadership that embraces a set of sustainable values and principles. Sustainable practices will become embedded in corporate strategies, balancing hard and soft goals for the long-term interests of multiple stakeholders. To execute such sustainable strategies well demands a culture of enrichment, trust, shared values, professionalism and collegiality, learning, innovation and communitarianism. Sustainability in organisations is created when all three components - leadership, corporate strategies and culture - reinforce each other for the long-term benefit of multiple stakeholders.
Original languageEnglish
Title of host publicationSocially responsible and sustainable business around the globe
Subtitle of host publicationthe new age of corporate social responsibility
EditorsJonathan H Westover
Place of PublicationChampaign, Ill.
PublisherCommon Ground Publishing
Pages31-41
Number of pages11
ISBN (Print)9781612290805
Publication statusPublished - 2013

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  • Cite this

    Wong, L., & Avery, G. C. (2013). Creating sustainability in organisations: beyond being green. In J. H. Westover (Ed.), Socially responsible and sustainable business around the globe: the new age of corporate social responsibility (pp. 31-41). Champaign, Ill.: Common Ground Publishing.