Creating value for others: an exploration of social entrepreneurs' motives

Entrepreneurs are catalysts for job creation, wealth creation and community development, so understanding their motivations is critical. But what motivates entrepreneurs to create social and economic value for themselves and others? We address this question by proposing a conceptual model for understanding social entrepreneurial motivations and rewards. We evaluate the model using data gathered from in-depth interviews with social entrepreneurs. Results show that social entrepreneurs identify with their target communities and generally are motivated by a commitment to social justice. Social entrepreneurs attain intrinsic rewards such as pleasure and participating in activities consistent with their values. By contrast, extrinsic rewards, including positive feedback and monetary compensation, appear to contribute to continued satisfaction with the venture.