Creating value that changes lives

online communities for the disabled or chronically unwell

Steven D’Alessandro

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

People who suffer chronic illness or significant disability often find it difficult to participate in normal neighbourhood community life. Both the sufferer and their carers and family lose contact with neighbours, friends and the workplace and are unable to participate meaningfully. This study uses qualitative methods to examine online health communities for people suffering from two degenerative neurological diseases, Parkinson’s Disease and Motor Neuron Disease and finds that participants in these online communities are creating peer-to-peer value through social capital exchange and a vibrant exchange of social support. The study finds that participation in online health communities can provide opportunities to significantly improve the lives of people who are disabled or chronically unwell.
Original languageEnglish
Title of host publicationANZMAC 2011
Subtitle of host publicationconference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?
Place of PublicationPerth
PublisherANZMAC2011 Conference
Number of pages7
ISBN (Print)9780646563305
Publication statusPublished - 2011
EventAustralian and New Zealand Marketing Academy Conference (2011) - Perth
Duration: 28 Nov 201130 Nov 2011

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2011)
CityPerth
Period28/11/1130/11/11

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