Creation and implementation of business solutions

effects on supplier firms’ network position and identity

Sergio Biggemann Tejero, Christian Kowalkowski, Staffan Brege, Jane Maley

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This research investigates the dynamic effects that the creation and implementation of business solutions have on the supplier’s network position and identity. The study is based on publicly
available data from websites and industry reports, as well as interviews with key decision makers in industrial firms and their networks. It contributes to business marketing literature by modelling the dynamic changes that organisational networks experience when organisational actors interact to create and implement business solutions. It focuses on the concepts of network position and network identity.
Original languageEnglish
Title of host publicationProceedings of the 31st IMP Conference
PublisherIndustrial Marketing and Purchasing (IMP) Group
Number of pages12
Publication statusPublished - 2015
Externally publishedYes
EventIndustrial Marketing and Purchasing Group Conference (31st : 2015) - Kolding, Denmark
Duration: 1 Jan 2015 → …

Conference

ConferenceIndustrial Marketing and Purchasing Group Conference (31st : 2015)
CountryDenmark
CityKolding
Period1/01/15 → …

    Fingerprint

Cite this

Biggemann Tejero, S., Kowalkowski, C., Brege, S., & Maley, J. (2015). Creation and implementation of business solutions: effects on supplier firms’ network position and identity. In Proceedings of the 31st IMP Conference Industrial Marketing and Purchasing (IMP) Group.