Abstract
This research investigates the dynamic effects that the creation and implementation of business solutions have on the supplier’s network position and identity. The study is based on publicly
available data from websites and industry reports, as well as interviews with key decision makers in industrial firms and their networks. It contributes to business marketing literature by modelling the dynamic changes that organisational networks experience when organisational actors interact to create and implement business solutions. It focuses on the concepts of network position and network identity.
available data from websites and industry reports, as well as interviews with key decision makers in industrial firms and their networks. It contributes to business marketing literature by modelling the dynamic changes that organisational networks experience when organisational actors interact to create and implement business solutions. It focuses on the concepts of network position and network identity.
Original language | English |
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Title of host publication | Proceedings of the 31st IMP Conference |
Publisher | Industrial Marketing and Purchasing (IMP) Group |
Number of pages | 12 |
Publication status | Published - 2015 |
Externally published | Yes |
Event | Industrial Marketing and Purchasing Group Conference (31st : 2015) - Kolding, Denmark Duration: 1 Jan 2015 → … |
Conference
Conference | Industrial Marketing and Purchasing Group Conference (31st : 2015) |
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Country/Territory | Denmark |
City | Kolding |
Period | 1/01/15 → … |