@inbook{9214b51064004a0792174370332e2bb5,
title = "Creativity and Ad theory",
author = "Sasser, {Sheila L.} and Scott Koslow",
note = "Firstly published in Rogers, S. & Thorson, E (Ed.). (2012). Advertising theory (1st ed.). New York : Routledge.",
year = "2019",
month = apr,
day = "15",
doi = "10.4324/9781351208314-13",
language = "English",
isbn = "9780815382492",
series = "Routledge communication series",
publisher = "Routledge",
pages = "201--227",
editor = "Shelly Rodgers and Esther Thorson",
booktitle = "Advertising theory",
edition = "2nd",
}