Creativity and Ad theory

Sheila L. Sasser*, Scott Koslow

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvertising theory
EditorsShelly Rodgers, Esther Thorson
Place of PublicationNew York, NY ; Abingdon, Oxon
PublisherRoutledge
Chapter13
Pages201-227
Number of pages27
Edition2nd
ISBN (Electronic)9781351208314
ISBN (Print)9780815382492, 9780815382508
DOIs
Publication statusPublished - 15 Apr 2019

Publication series

NameRoutledge communication series
PublisherRoutledge

Bibliographical note

Firstly published in Rogers, S. & Thorson, E (Ed.). (2012). Advertising theory (1st ed.). New York : Routledge.

Cite this

Sasser, S. L., & Koslow, S. (2019). Creativity and Ad theory. In S. Rodgers, & E. Thorson (Eds.), Advertising theory (2nd ed., pp. 201-227). (Routledge communication series). New York, NY ; Abingdon, Oxon: Routledge. https://doi.org/10.4324/9781351208314-13