Creativity and Ad theory

Sheila L. Sasser, Scott Koslow

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

LanguageEnglish
Title of host publicationAdvertising theory
EditorsShelly Rodgers, Esther Thorson
Place of PublicationNew York, NY ; Abingdon, Oxon
PublisherRoutledge
Chapter13
Pages201-227
Number of pages27
Edition2nd
ISBN (Electronic)9781351208314
ISBN (Print)9780815382492, 9780815382508
DOIs
Publication statusPublished - 15 Apr 2019

Publication series

NameRoutledge communication series
PublisherRoutledge

Bibliographical note

Firstly published in Rogers, S. & Thorson, E (Ed.). (2012). Advertising theory (1st ed.). New York : Routledge.

Cite this

Sasser, S. L., & Koslow, S. (2019). Creativity and Ad theory. In S. Rodgers, & E. Thorson (Eds.), Advertising theory (2nd ed., pp. 201-227). (Routledge communication series). New York, NY ; Abingdon, Oxon: Routledge. https://doi.org/10.4324/9781351208314-13
Sasser, Sheila L. ; Koslow, Scott. / Creativity and Ad theory. Advertising theory. editor / Shelly Rodgers ; Esther Thorson. 2nd. ed. New York, NY ; Abingdon, Oxon : Routledge, 2019. pp. 201-227 (Routledge communication series).
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Sasser, SL & Koslow, S 2019, Creativity and Ad theory. in S Rodgers & E Thorson (eds), Advertising theory. 2nd edn, Routledge communication series, Routledge, New York, NY ; Abingdon, Oxon, pp. 201-227. https://doi.org/10.4324/9781351208314-13

Creativity and Ad theory. / Sasser, Sheila L.; Koslow, Scott.

Advertising theory. ed. / Shelly Rodgers; Esther Thorson. 2nd. ed. New York, NY ; Abingdon, Oxon : Routledge, 2019. p. 201-227 (Routledge communication series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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AU - Koslow, Scott

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PY - 2019/4/15

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T3 - Routledge communication series

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BT - Advertising theory

A2 - Rodgers, Shelly

A2 - Thorson, Esther

PB - Routledge

CY - New York, NY ; Abingdon, Oxon

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Sasser SL, Koslow S. Creativity and Ad theory. In Rodgers S, Thorson E, editors, Advertising theory. 2nd ed. New York, NY ; Abingdon, Oxon: Routledge. 2019. p. 201-227. (Routledge communication series). https://doi.org/10.4324/9781351208314-13