@inbook{18ee0f0dd28f4c4fb0768890ec6a2e2d,
title = "Creativity and ad theory",
keywords = "ADVERTISING CREATIVITY, AGENCY PHILOSOPHIES, MEDIA CHOICE, RISK-TAKING, COPYWRITERS, EXPLORATION, DESIGN, RECALL, APPROPRIATENESS, PRACTITIONER",
author = "Sasser, \{Sheila L.\} and Scott Koslow",
year = "2012",
language = "English",
isbn = "9780415886628",
series = "Routledge Communications Series",
publisher = "Taylor \& Francis",
pages = "191--211",
editor = "Shelly Rodgers and Esther Thorson",
booktitle = "Advertising theory",
address = "United Kingdom",
edition = "1st",
}