Creativity in Print Advertising: A Test of the Remote Associate Matching Model

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	31-44
Number of pages	14
Journal	Australasian Marketing Journal
Volume	8
Issue number	1
Publication status	Published - 2000

Cite this

@article{525104c9a77e41ffaba7b6c4ef5606a6,

title = "Creativity in Print Advertising: A Test of the Remote Associate Matching Model",

author = "Lawrence Ang",

year = "2000",

language = "English",

volume = "8",

pages = "31--44",

journal = "Australasian Marketing Journal",

issn = "1320-1646",

publisher = "Monash University Publishing",

number = "1",

}